Edenroe provides bed and breakfast accommodation in Dungiven. Owner Margaret contacted logon-ni as she felt her website was not as effective as she had hoped and she wanted to learn how they could use the internet more effectively for the business.
A logon-ni adviser met with Margaret and suggested a number of simple methods to generate visitor traffic to the website. Margaret was instructed how to create entries on online business directories and online map listings, including adding a description of the facilities she has to offer, contact details including the website address and directions to her property. The adviser explained that many of the free online directories appear high on search engine rankings which increases the chances of potential guests visiting her website to make a booking. Margaret was encouraged to register her details with as many free online business directories and map listings as possible. Social media marketing was also discussed as a means of directing visitors to her website. The adviser demonstrated how to create a business page on one of the popular social media platforms and encouraged Margaret to actively use this as a marketing tool by adding photographs, posting regular messages and linking to other users both business and personal.
The adviser introduced Margaret to the idea of offering her guests the option of making online payments via the website when confirming a booking. This benefits the customer as it improves the customer experience and simplifies the payment method, it also benefits the business as payments are deposited into their bank account earlier and the number of cancellations is reduced. Margaret was advised about the potential costs associated with offering this option in terms of monthly costs, setting up fees and transaction fees, and was provided with information on how to add this facility to her website.
Margaret commented - ‘I found the adviser very informative and the advice and guidance I got was invaluable. I have limited IT experience but with his input I am now more aware of the benefits in promoting my business online. Logon-ni demonstrated how I can create a Facebook page and also gave advice on my website and map listing.’