Barbara Edgar, owner of the Hunters Lodge B&B, needed a website to market her business. She had started to build her own website but needed some help and advice on how to complete the website and how to market her business online and duly contacted logon.ni to request guidance and support with the issues she was experiencing.
Once an appointment had been arranged a Logon.ni adviser met with Mrs Edgar at her business premises and reviewed the progress she had made to date. The adviser demonstrated how Barbara can add different features onto the website, such as an online map facility to enable her guests to find her easily and hyperlinks to external websites that provide independent reviews.
Barbara was informed about the importance of optimising the website with strong keywords and page descriptions to ensure search engines index the website. The logon.ni adviser informed Barbara that the page title and meta description are the key pieces of information used by the search engines on the results page and this information is what potential clients will see, read and base their decision to click on their result on not. The Logon.ni adviser demonstrated to Barbara how to locate the Search Engine Optimisation (SEO) elements of the website building package and Barbara was given guidance on content to include in the meta information.
Advice and information was delivered on the importance of creating links and ties to external e-marketing directory listings, online map listings and links to supplier and customer websites as a source of referral traffic to the website. Strong optimisation and links will ultimately help the website be more readily picked up by the search engines.
Barbara commented “I have been greatly helped by the services of Logon.ni in establishing a website for my new business. As I am only a small business, it has been invaluable for me to have IT expertise given for free. The adviser has been thorough and patient in talking me through all the key elements in setting up the website and has shown me lots of tools and given me loads of advice for the future”.