Armagh based company Ice Machines Ireland sells parts and equipment for ice making machines online. The company has an ecommerce website, however owner Declan Slevin felt the website wasn’t performing as well as he expected.
Logon.ni met with Declan and initial analysis uncovered a lack of keywords and Meta tags, which make the website visible to Internet Search Engines. Once it was established that Declan had access to the website Content Management System (CMS), which allows changes to be made to the website, Logon.ni demonstrated how Declan can make his website easier to find.
The importance of Search Engine Optimisation (SEO) and what Search Engines look for in a website was explained to Declan. The Logon.ni adviser provided Declan with illustrations of good SEO and website design using the Logon.ni website as an example. The importance of having keyword rich page titles and Meta information was highlighted, and Declan was assisted in compiling a list of suitable keywords and phrases for his company website. The Logon.ni adviser assisted Declan to access his CRM and update his website by adding keywords and Meta information to each of the website pages.
The importance of having external links to the website was also explained. These increase the visibility of the website and act as referral points to the website. Declan was assisted in creating a Google Places listing for his business and was encouraged to create further listings within online directories. This has a double benefit of increasing the general online presence of the company and increasing traffic to the company website.
Following the additions made, the company website now appears on the first Google results page and traffic to the website has increased.
“I would like to express my sincere thanks to Logon.ni for coming to visit us with so much useful information, which was brilliant and very helpful. I would recommend Logon.ni to others.” – Declan Slavin