Philly's Phinest | Log On NI

Philly’s Phinest, owned and run by Beth McCullagh, is an American themed restaurant based in Omagh town centre. Beth met with Log On NI to discuss using e-marketing to promote her business.

The company already has a website and after assisting Beth to registering the business with free online trade directories, Log On NI suggested using social networking to spread the word. Beth was guided through the process of setting up a Facebook page and was taught how to upload photos, add the restaurant location, contact info and menus, add events and post status updates. Beth then uses the status update feature to promote daily specials and new menu items.

Social networking website pages offer companies of all sizes the opportunity to promote their business to hundreds of potential customers at little or no cost. They are also a effective way of networking with other businesses in the same market sector or location.

Within 6 months of launching the Facebook page, Philly's Phinest has over 600 fans which Beth communicates with on a daily basis. She uses Facebook to inform her customers about daily specials, late night opening times, special offers, music events and innovative new menu ideas. Beth’s customers interact by posting comments on her page, and recommend their friends to become fans, which continues to boost the number of customers to the restaurant.

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