Rory Lynch Photography is based at Lurganbuoy Road in Castlederg. He has recently built and launched his own fully e-commerce website and wants to make the site easier to find through search engines. He was also keen in finding other ways to promote the business through the Internet.
A Logon.ni advisor met with Rory at his studio and provided information on search engine optimisation, demonstrating to Rory how this process could greatly benefit traffic visiting the website and therefore potentially increase purchases via the website. The Logon.ni advisor discussed the unique selling point of the business and advised Rory of the importance of having keywords and keyword phrases that relate specifically to the business.
Following advice on search engine optimisation the advisor discussed Referral Marketing with Rory. During this discussion Logon.ni demonstrated to Rory how to register for a free Google map listing. Logon.ni explained to Rory that the map and listing could be updated at any time with the address, phone number, hours of operation, special offers and display photos and videos, all for free and would give him further online presence for the business.
The advisor also introduced Rory to other low cost marketing ideas. Rory was particularly interested in e-shot campaigns. The Logon.ni advisor explained that an e-shot campaign could be a very effective way of sending information about the business to a large number of people via email at very little (if any) cost. Logon.ni explained and demonstrated many templates for newsletters, flyers, business cards and e-shots which are freely available to download from the internet and can be edited to include a business logo and other promotional details in a professional layout.
Rory said “The Logon.ni advisor called at my business and brought to my attention the fact that my business didn’t have a Google map listing and my competitors did. I was very please to get this sorted because it’s going to help customers find my website more easily. I also knew nothing about e-shots before the visit; now thanks to Logon.ni I know how to launch a professional looking e-shot marketing campaign to promote events and offers”